In an age of AI-generated content, infinite data, and algorithmic noise, what truly sets us apart as human beings? In this powerful, playful, and thought-provoking keynote, futurist and bestselling author Nikola Danaylov argues that the answer is not more content—but better context. Through storytelling, neuroscience, history, and circus arts, Nikola reveals how context is the invisible force that shapes perception, meaning, and ultimately, the future.

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Drawing on everything from Renaissance humanism and McLuhan’s media theory to personal stories and plastic horse heads, this keynote challenges the myth that “content is king.” Instead, Nikola shows why meaning—not data—is our greatest asset. And circus? It's not just performance. It’s a living metaphor for risk, awe, vulnerability, and transformation. You’ll walk away seeing circus—and your own work—not as entertainment or output, but as a vehicle for reframing reality itself. Because when you change the context, you change the story. And when you change the story… you change the future.