How to Make a Festival City Breakfast Talk

with Paul Gudgin

Thursday, September 23rd, 2021
9 - 10:30am
Emera Innovation Exchange

This Keynote is offered as a Breakfast Talk to Municipal Leaders, the Hospitality Industry, and Arts Organizations.


Join us for an exciting conversation on how all of the players in the cultural industry can help in making St. John’s a true festival city! Businesses, services, bars and restaurants, shops, artists, locals... everyone can play a part in hosting and showcasing our fantastic and unique Harbour Town!


Edinburgh is one of the world’s great festival cities and, in 2019, the city enjoyed a record breaking attendance of 4.9 million people to its twelve major festivals. Paul Gudgin was Director of the Edinburgh Fringe, the biggest festival in Edinburgh and the world’s largest arts festival, for eight years. His time at the helm of this remarkable event saw the Fringe double in scale, as well as develop strong partnerships with commercial, political and media organizations in Scotland and internationally.  Paul’s presentation will focus on the key lessons he learned during his time at the heart of Edinburgh’s festival operations and why he believes festivals and events can play a key role in the financial, social and cultural recoveries of our communities after the Covid pandemic.